Wednesday, April 7, 2010

Keyword Stuffing is not a Good Idea For SEO

Keyword stuffing is considered to be an unethical search engine optimization (SEO) technique for and well established SEO Services Company. Keyword stuffing occurs when a web page is loaded with keywords in the Meta tags or in content. The repetition of words in Meta tags shows that search engine didn’t give importance to that tag.

Keyword stuffing had been used in the past to obtain maximum search engine ranking and visibility for particular phrases. This method is completely new that adds no value to rankings today. In particular, Google no longer gives good rankings to pages that use this technique.

Keyword stuffing is a black hat SEO technique that is accomplished by hiding the keyword, so visitors don't see it, but search engines do. Keywords can be hidden in Meta tags, and they can also be embedded on a page, in text which is the same color as the background so that it is invisible to the user. In many cases, the keywords you are using are not related to the content of the site; they are just designed to promote search engine rankings so that more users will visit your site, generating advertising revenue.

Unethical keyword stuffing is usually carried out with the goal to achieve higher search engine rankings for a particular keyword, the keyword term that mostly use many times in the page even if it is not so relevant to the other content on that page. Maximum 3 to 5 keywords used in the content of the web page.

To receive good search engine rankings you need to include your keywords within the content of your page in the proper manner to avoid being penalized by the search engines.

If you are going to promote your website you should stick to white hat SEO methods and recognizing that the black hat SEO tactics is not a good technique for SEO that will not help your business in the long run.

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